All too often we hear that marketing is carried out on an ad-hoc basis when a sudden need arises. The danger here is that you might be the best at what you do, but your customers simply forget or aren't aware of your company, product or services. Marketing needs to be carried out on a consistent basis, targeting the right customers through the right channels.
If you're interested in the latest marketing and digital approaches and want to maximise return on investment on your marketing, then this is the workshop for you! It will cover:
- Everything you need to know about marketing in 2018
- Key terms defined: digital - v - content - v - integrated
- Recapping on your marketing objectives
- What does your audience look like
- Identify what makes you different
- Generate content that sticks
- Think multimedia, think multichannel
- Measure the results
Members: £80 + VAT
Non-members: £90 + VAT
Refreshments included
